ERP software provider, Epicor, commissioned ModComms to design and produce a lead generation asset using quality thought leadership. The ‘Factory of the Future’ campaign helped manufacturers to easily envision how manufacturing is set to change over the next 10 years. Assets included a printed infographic poster, animated video, a video podcast series and a landing page with a focused PPC campaign to drive interest. In its first month alone, the campaign generated 34 fresh enquiries with a market value of over £1.3M.
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