Sage, the UK's largest software business, asked us to develop an initiative which would support its Independent Software Vendor (ISV) community and at the same time engage with CXO roles in target midsized businesses. Our solution had three functions. Firstly, quality, co-branded content of which ISVs and Sage could all be proud. Second, it showed end customers that ISVs understood their customer challenges. And third, our content suite allowed Sage to act as 'statesman', elegantly bringing together nuanced viewpoints to solve C-Suite leaders' problems. 'Agility Unleashed' is an ongoing series of ongoing podcasts, backed up with videos, cheatsheets and other social media materials. To date, the series has been well received, with c1,000 regular listeners and engaged readers.